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Meet Our Staff

As our client, you will have a team of highly qualified professionals working for you to provide you with the best coverage for you, your family, or your business.  Building a long-lasting relationship with our clients is our number one priority.


John Hefferon


John is a Principal Agent at Southern Hills Insurance Agency. He grew up in the Pittsford Mendon area and now he and his wife, Kelly, divide their time between homes in Honeoye Falls and Spencerport. John attended college locally and earned degrees in both Marketing and Organizational Management. One of his most personally rewarding accomplishments is nearing his 20th year as a Certified Insurance Counselor.

John spent most of the past 20 years in the insurance industry. He has managed many of the regions in New York State as a District Manager for Erie Insurance. His many years of experience have made John well versed in personal, commercial and specialty markets. In his second year as part of the Southern Hills Insurance Agency, John has embraced his community of Honeoye Falls, Mendon and all of greater Rochester.

He looks forward to many more years of serving his community; helping families and businesses confidently protect themselves with proper insurance coverage.



Licensed Agent

After graduating from college, Heather began worked in customer service. She’s spent numerous years helping people and interacting with our local community.

She is a licensed NYS Property & Casualty Agent and can assist with all types of personal and commercial lines. Heather has a passion for horses and likes being a part of our greater agricultural community.



Licensed Agent

Fiona Swaenepoel is a Licensed Agent for Southern Hills Insurance Agency, Inc. After graduating from State University of New York at Fredonia in Business Management and a few years in retail as a Store Manager, she started in the insurance industry in February of 1998.

Fiona is a licensed agent and broker of property and casualty insurance in New York. She has held various roles in the industry including: Senior Sales Producer, Training Analyst, and Area Sales Manager. Her insurance experience has been in the corporate setting, as well as with exclusive and independent agencies. Fiona opened Southern Hills Insurance Agency, Inc. in 2009 and specializes in auto, home, excess liability, and business insurance.



Most recently, Kaitlyn attended Nazareth College in Rochester, NY. She has previous experience working for Xerox, a Fortune 500 company and has worked part-time as a customer service/administrative assistant in the insurance agency for the past two years
She is an avid animal lover. She enjoys supporting animal causes and has volunteered in many different local events.